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We love postcards because not only are
they cheap to mail they are also very versatile. They can be
used to announce sales and promotions, they can be used as
reminders, to announce new addresses, to announce events, they
can also be used as invitations.
Remember to stick to the point when
designing your postcard; try not to confuse your reader with
too much information. A postcard is meant to give only
essential information. If you need more space than a postcard
has to offer then you should consider printing on a flyer or
brochure. If your reader only looks at the postcard once, you
want to make sure that they will get your message. For
mailings, choose a sturdy card stock that will not get easily
damaged in the mail.
If you are designing your postcard here are a few ideas:
Include all
necessary information.
Make sure that you are including the
information that the recipient will need. E.g. if you are
announcing a sale, include the sale amount, the length of the
sale and the items that are on sale. If you are announcing an
event include the venue, date and time and contact
information.
Choose
photographs, backgrounds and other art carefully.
Photographs, backgrounds and other
graphic images can make any printed piece very appealing but
if composed incorrectly they will spoil the job. If you are
using a background make sure that it is suitable and it does
not “drown” out the important information. For best printing
results, photographs and other graphics must be high
resolution images (at least 300 dpi) and should help you
communicate the point you are trying to make.
Give the reader
room to breathe.
What we mean by
that is not to clutter the information on your postcard. There
should be a comfortable amount of “nothing” in some areas of
the postcard. Done right, this will give your postcard a very
pleasing look and will allow the reader to find the key points
easily.
Choose the right
postcard size.
This is especially important if you plan
to mail your postcards. The USPS First-Class Mail rate is 23c a piece for
postcards up to 4.25 inches high by 6 inches long, any size
bigger than that jumps to 37c a piece. This can really add up
if you are doing a large mailing.
Proof read,
proof read, proof read!
We cannot stress this
enough. Before you give any order to a printer
please make it a rule to always spell check and
proof read your artwork before you hand it off.
This simple rule will save you a lot of time and
unnecessary expense.
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