Getting digital signage installed is not as simple as it looks. Digital signs need to conform to particular requirements of the business enterprise they are intended to support. Thus, even if there are traditional signs already installed, these cannot just be directly translated into digital format. The use of various types of hotel digital signage is fast gaining wide acceptance within the industry.
Most Common Uses Of Hotel Digital Signage
In order to effectively engage their guests, hotels need signs that attract attention. The signs need to be dynamic and use the latest technology to get their message across. They need to be impressive. Nowhere is the requirement to impress more important than in hotel lobbies. This is the first place prospective guests lay their eyes on.
At hotel lobbies digital signs in the form of interactive screens are very useful for informing guests about promotional pricing even before they reach the front desk. Since promotional offers vary widely in relation to season, events, and room occupancy levels, digital signs provide an easy way to keep the information up to date. With effectively targeted content interactive digital signs at hotel lobbies can help to keep a hotel’s occupancy rates high.
At lobbies, interactive touch screens can be used to provide information about hotel rates and available rooms. They can also contain the equivalent of a website’s frequently asked questions, a summary of available amenities, maps of the hotel complex, a brief history of the hotel, and other promotional content. In a sense each interactive kiosk can act as a sort of digital concierge; the only major difference is that touch screens cost the hotel much less.
An added advantage of the use of strategically placed digital signs at a hotel’s lobby it helps reduce the workload on the hotel staff. The people manning the front desk spend less time informing clients of room rates, amenities and special offers. And at times when the concierge is busy with a client, digital signs can provide information required by other clients. In fact a hotel can even use special rates offers to encourage clients to avail of self check-in options.
Inside the hotel’s rooms and suites, many guests automatically turn on the TV set. A channel can be dedicated to providing information about food ordering, amenities, special events, hotel rules, and emergency procedures. This way you get the guests to view your message and to interact with the hotel through interactive screens. You can even use interactive screens inside rooms to upsell your clients.
Conference and event venues within the hotel are prime locations for digital signs. Why print signs you have to lug to their locations when you can simply install touch screens you can update from the main office if need be? Digital interactive screens can be used to provide way finding information, registration, event schedules, and room information. This again reduces the need to hire so many ushers to ensure participants don’t get lost.
Digital signs are attractive, easy to update, interactive, and cost effective. Expect hotels to ramp up their use of digital signage in the near future. This online article details how a hotel was transformed through the liberal use of huge digital signs.